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We’ve scoured the internet to find you the best tools and resources to help you build beauty business and pulled it together on this one page. Whether you have a beauty salon, hair salon, nail salon, spa, do eyelash extensions or whatever else, you’ll find something here. We’ve collected some great stuff to help you get your business out there and clients flooding in!

American Salon

Must Follow Blogs and Websites

American Salon shares stories of salon owners, professionals and brands. In their business/career section, a lot of industry veterans share advice and stories from the trenches and there is the occasional directly educational blog post. Well worth checking out.

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Best Tools and Online Resources to Help You Build Your Beauty or Hair Salon Business 

Awesome Business Tools to Use for Your Beauty or Hair Salon

Beauty Cast Network is a recruitment service but on it’s website you can find a collection of tools and resources to help beauty and wellness professionals, owners/employers and more. Money advice, social media marketing for salons, marketing tips, customer service tips and, of course, tips regarding employing staff. See if you can’t find something useful. ;)

Beauty Cast Network

Many in the industry may be familiar with Beauty Launchpad as it is a high profile site. However, not everyone may be aware that in the education section they have a section on the business of beauty. You can find a lot of great stuff there like articles on how to manage your salon, retail, strategies for opening and salons, tips from industry veterans and much much more. It is definitely well worth a read and keeping an eye on.

Beauty Launchpad

BeautyMark Marketing is a beauty marketing agency with a blog full of tips and advice on how to market your beauty business. From posts to help you choose the social media to focus on to advice regarding your retail space, from how to get more of the lucrative wedding business out there to client retention strategies, their blog is well worth reading. You can sign up to get the blog to your inbox which will give you a regular dose of marketing advice to implement for your beauty business.

BeautyMark Marketing has also published a collection of their blog articles in a beautiful book called
Beauty of a Book, which is available as an instant dowload from their website.

BeautyMark Marketing

Behind the Chair is the self proclaimed "largest community in the world for the coolest group in the world" - hairdressers. But we’re pretty sure other beauty professionals can pick up a lot of good stuff there as well.

The site is not the prettiest, or the best laid out, but it’s business section has some useful content on topics such as staff management, marketing, customer service and more.

Behind The Chair

Industrie is a boutique creative studio that specializes in creating content and marketing strategies for their clients in the beauty industry. Their blog has quite a lot of articles relating to the strategy and branding of your beauty business and some great learning from industry professionals. Worth a look.

Industrie

Hairdressers Journal International is a trade publication for the hairdressing industry. On their blog they have a salon management section with good articles on all sorts of things when it comes to managing your salon from advice about finance, retail sales, networking, staff management and lots lots more. A must-check-out resource for your salon business!

Hairdressers Journal International

Engage Online Marketing is a marketing agency specializing in the aesthetic and beauty industries. Although they cross over to medical marketing (for plastic/cosmetic surgery and tattoo removal) a lot of their articles are very relevant to beauty services in general.

Their blog has some great articles about marketing strategy, online marketing strategies, pay-per-click advertising, Facebook advertising, search engine optimization, social media and more.

Engage Online Marketing

Lockhart Meyer is a specialist marketing and PR agency that works for the beauty and hair industries. Their 'Grow Your Salon' blog has a wealth of information related to running a salon, ranging from social and online marketing to retailing, attracting and retaining clients, as well as business development and articles on how to manage your team.

Their “Free Tools” section has more good stuff like 
a guide to creating your salon marketing plan and a glossary of marketing jargon (always a useful thing!).

Lockhart Meyer Salon Marketing

The National Hairdressers’ Federation is the UK’s largest trade association for hairdressing, barbering and beauty salon owners. They have lots of great resources for your beauty business. On their blog you can find articles on client experience, finance, marketing and PR, running a business and more. They also have a great guide section, where you can find things such as a Financial Guide to Running a Business, a Client Experience Guide, a Salon Marketing Plan Guide and a guide to starting up your salon.

National Hairdressers Federation

Salon Guru provide salon website design and marketing services and throughout their website you can find tips and insights into marketing tools and promotional ideas. They have things such as marketing plans for specific months, information on how to get found online and a salon marketing toolbox.

They may not have the most organized site out there, but there is a lot of good stuff that can help you get your salon noticed!

Salon Guru

Salon Magazine is Canada’s premier resource for salons and hairstylists.Their Business and Salon Management section has a variety of good articles to help your business, such as how to increase referrals, enhance your clients’ experience, increase revenue, tips on staffing and client consultation. Check them out to see if you can’t pick up a tip or two to improve your business.

Salon Magazine

Salon Marketing Ideas is a marketing service for salons. From their blog you can get a lot of … well, salon marketing ideas! :D  With a free sign up you can also get access to some comprehensive guides on things like social media for salons, improving client retention and getting referrals, reviews and recommendations.

Salon Marketing Ideas

Salon Today is specifically for salon/spa owners and managers and focused on business. They have some good articles related to salon management and marketing for salons, which are worth checking out.

Salon Today

Worldwide Salon Marketing is a digital marketing agency in Australia. On their blog you will find a range of blog posts about various areas of digital marketing such as social media, how to create ads that work as well as resources such as a marketing calendar and business plan that you can use.

Worldwide Salon Marketing

Your Successful Salon is a blog by marketer Craig Killick who, with is wife, runs five beauty salons in the UK. On the blog he shares “all sorts of marketing stuff that we are doing, have seen or want to try.” The blog has a lot of good stuff from tips on how to write your marketing copy, how to recruit good beauty therapists, mistakes to avoid, how to improve your salon’s reputation and even salon leadership inspiration from former Man Utd boss Alex Ferguson! A refreshing take on subjects - you should check this one out.

Your Successful Salon

Get Online Booking!

Make your life simpler and let your clients book online!

SimplyBook.me is an online booking system that is easy to use, yet customizable and flexible enough to fit your beauty business like a glove - find out more!

How easy is it for your clients to book with you?

Can your clients book an appointment with you wherever and whenever?

Click to see how they can book whenever the idea hits them!
Let clients book!

Canva is hands down the simplest and best online graphic tool out there. It makes us mere mortals look like design geniuses and is a great way to help show off your beauty business! Brilliant to add flair to social media profiles and postings, images on your website, any marketing material and the list goes on and on and on. Their free edition can get you a long way, if not just all the way! :)

Oh, and they have an awesome 
blog and an online Design School to help you get even better at making gorgeous designs!

Did you know that you can store an unlimited amount of photos for free with Google Photos, as long as they are under 16mp and 1080p HD - and that’s plenty for most of your needs. Set your phone to automatically upload to Google Photos and never have to worry about running out of storage space again - or even worse, something happening to your phone and all those photos being lost!

Photos are key in promoting and showing off your beauty or hair business, so you want to make sure they are perfectly safe - and they are with Google Photos.

Keeping those social media profiles active can be a huge task. But with Buffer it becomes easy as pie! Link your social media profiles (Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Google+) and then just send all your posts to Buffer and they will queue them up and post them for you at optimal intervals.

We love Buffer and use it to schedule posts and things way into the future - there’s even a post in there to be posted in 6 months time from the time of writing this blog post! And whenever we find interesting stuff to post we just throw it into Buffer knowing that they will take care of the rest.

Start with the free plan that can store up to 10 posts, but you’ll probably find the reasonably priced Awesome plan will be plenty to do the trick for you.

Who doesn’t want to save time? If you don’t, you’re probably in the wrong place! ;)

With Zapier you can connect all sorts of apps and software and stuff and set up automated workflows. Want your Instagram pics to be automatically pinned to a Pinterest board - done! Want to post the images you like on Instagram automatically to your Facebook page - done! Buffer your Instagram photos to other social media - done! You get the idea. ;)

Zapier is free for for simple zaps - oh, and did we mention that Zapier works with
SimplyBook.me? ;)

G Suite (formerly Google Apps) is basically Gmail and all that good stuff but for business, so that you can use it on your own domain. Like us - rather than have gmail addresses, we have @simplybook.me emails, but it all runs in the same environment as if we were using Gmail.

It’s probably the most affordable and reliable email solution for small businesses that you can get and has a lot of other tools and perks. For example:

Have pretty much unlimited email addresses (they charge per user / inbox - not per address)


Drive is your cloud storage for anything and everything so things are safe in Google’s cloud and you can access stuff anywhere as long as you can get online.


They have a great online calendar (which incidentally syncs with SimplyBook.me :) )


Their docs, spreadsheets, forms etc. are brilliant and you can make an unlimited amount of them, share them with whomever you want (and keep them from whoever you want :D ) - oh, and collaborate in them in real time (we particularly love that feature - couldn’t live without it!)

The annual fee is very reasonable and we find it’s well worth it.

As much as we love Buffer for social scheduling, it does not yet post to Instagram. It will only schedule and then remind you so that you can post it. And we all know that Instagram is the place to be when you’re in the beauty and hair business!

Grum however does post to Instagram so that you can schedule your Instagram posts into the future. Have some great pics you want to share but don’t want to share them all at once? Spread them out and schedule them in Grum to keep your Instagram account active and lively without hijacking your followers’ feeds!

We're fans. :)

The internet is full of great stuff, blogs and websites like those listed above and so much more. But following along and making sure we don’t miss the good stuff can be a nightmare. Rather than bookmarking tens or hundreds of sites and then having to go back and forth to check whether they have anything new and interesting, you can just curate your own online magazine with Feedly. Sign up for a free account, put the websites you want to follow in there (such as those listed above), and they will show you all the latest articles since you last visited. One-stop-shop to keep on top of things.

Every proper business needs a website and Site123 has got to be the easiest way to build a gorgeous website in minutes! No tech skills needed and as you can use it for free, you don’t have to worry about playing around with it a bit before you are happy with your website - you’re not wasting any money. :)   Once you are ready to publish to your own domain, the pricing is very reasonable.

They also have an AppMarket which allows for a lot of interesting functionality such as live chat and integration with email marketing tools. Oh, and of course, integration with SimplyBook.me so that people can easily book appointments with you straight from your website. :)

You know when you’re uploading images to your website or to some software or app or whatever and it’s too big? And you have to open photo editing software that takes ages to open and it takes you more ages to resize all the pictures and all that … well, you don’t have to.

Pix Resizer is a simple free tool where you can resize your picture(s) in a few clicks - yep, that ‘s’ is not a typo. You can take a whole folder and resize it in one go. It’s like magic. Check it out!

Sometimes you need a bit more when it comes to photo editing, and us mere mortals usually can’t afford Photoshop. So that’s when Gimp comes to the rescue. It’s free, open source photo editing software where you can do a lot of the stuff more expensive ones can do. Use it for color correction, cuts, removing backgrounds etc. etc. Our marketing nerd uses it a lot!

A great online photo editing tool is PicMonkey. You can do quite a lot in there, like touch ups, edits, add text, do layouts and collages and more so it’s worth checking out. They have a free plan, and their paid plan is very reasonable and worth it if you are using it a bit more than just for the basics.

Ever wish you could buy more memory storage for your brain? Well you can! Evernote can remember just about anything for you. (No wonder their logo is an elephant’s head! :) ) Write it on your phone, do an audio recording, take a picture, set a reminder, handwrite it on your smartphone (yeah, how cool is that) or save an attachment all into Evernote. Create notebooks and use tags and search for anything really easily - it will even find text in your handwriting and in photos - we kid you not.

Great for saving those beauty tips and tricks you stumble upon and all sorts of other useful stuff for your beauty or hair business - such as this page so that you can find it next time you’re looking for useful tools for your business. ;)

Looks matter! Hmmmm… what am I thinking, this whole page is for beauty and hair professionals - you know that already! :D   Now, as you are a smart business person and surely no longer managing bookings by emailing back and forth :D  this tool may seem redundant, but we are going to imagine that you may email for other reasons as well. :)

Your emails can travel far and wide so why not use the opportunity to properly promote your business where it goes. With WiseStamp you can easily create beautiful customized email signatures that make your messages stand out and get you noticed. It’s very pretty. ;)

Now, we can’t do a rundown of awesome business tools without telling you about this one. ;D If you run a salon, whether for beauty, hair, nails, eyelashes or whatever, you have appointments, right? Now, instead of having phones ringing all day interrupting the peace and quiet of the salon, and interrupting your work with your clients, SimplyBook.me allows you to manage all your bookings online. So rather than call you, your clients can just go online (to your website or your gorgeous looking customizeable SimplyBook.me booking website) and see exactly what services you offer, when appointments are available, and then your clients can not only book right there from the website, but also pay as they book.

This means your clients can book whenever the idea hits them (watching a movie at midnight and suddenly look at your hands to realize that manicure is long overdue - just grab the smartphone, go online and book!) - and it means that booking comes through without you having to spend any time on it - more time to spend on your clients and your business in general. :)

It also means that there are no more messy appointment books with writing all over them, strike throughs where changes have been made and all that - oh, and there are none of those times when someone calls you for an appointment and you don’t have the appointment book to hand so you have to get back to them and blah blah blah ….

And I don’t know about you, but I love getting rid of the whole process of having to take the payment after the session. Not only does it take time, but it’s just not the fun part of the client relationship. Being able to just say bye when a happy customer leaves, knowing that they’ve already paid and the money is in your account is just a pretty good feeling - we think. :)